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Social Intranets for Buildings - Latest Trend in Commercial Real Estate

June 23, 2017
 

What is an Intranet? 

In its basic form, an intranet is a private network or website accessible only to an organization's staff. It provides access restrictions that allow only individuals inside the organization to enter its pages. A company-wide intranet can constitute a single focal point of internal communication and collaboration, and provide access to internal and external resources.

At the other end is the “social network”. This is much like Facebook - a public newsfeed where anyone can post, share, comment, follow, like, etc. It's essentially an open stream of conversation.

The “social intranet” lives somewhere in the middle, providing the best of both worlds of an intranet and social network by adding a social element to a private network.


Social intranet for Commercial Real Estate

We normally think of intranets used for organizations. Intranets may also apply to commercial real estate. In this context, think of the organization as the “building”, and its employees are the “occupants”, or “tenants”.

The social intranet for a building allows information to be shared real-time in the most efficient manner. This includes anything from community events and management announcements to building directories and event calendars. It also facilitates conversation in all directions -- management-to-tenant and vice versa, and conversation among tenants.

Software tools such as BUILDINGVIBE facilitate posting content, document management, collaboration, calendaring, activity streams, chat and collecting tenant feedback all in a single platform. A social intranet can be the foundation to a thriving community within any building.  

 


 

Changing Demands in Commercial Real Estate

Over the years, there has been a shift in tenant demands. Tenants want technologies that allow them to communicate more effectively between other tenants and directly to management. Amenities have become paramount to tenants, particularly to millennials. Thus, there is a growing amenities war in competitive markets. Landlords are turning to perks and boosting their amenity offerings. Additionally, tenants are seeking out creative, collaborative work environments; they’re drawn to buildings that offer a sense of community.


Owner Challenges  

Many building owners use multiple tools, usually with different log-ins and different locations, to manage all aspects of their building communication, service requests and property management. Having all these different tools in different places, with different logins and usually with limited integrations, can cause headaches over time. It becomes difficult to connect them and provide a single interface to search and access content, activities and information about the building.

Designed to address these challenges, BUILDINGVIBE combines all of the functions of a social intranet onto a single engagement platform tailored for commercial real estate. It merges communication, social collaboration, document and content management, and convenient access links to property management systems into one cohesive portal.

Conclusion

Owners deploy a social intranet to keep in touch with tenant needs in real time and create a community within the building environment.  The social intranet offers an easier way to engage tenants and receive feedback on certain features of their building. These features can be improved upon to provide a better tenant experience. This helps improve tenant retention and attraction.

Today’s tenant is aware of different options available to them that didn’t exist in the recent past. To remain competitive, owners must look for ways to change the way tenants think of their properties.  A social intranet offers a  comparative advantage to delight today’s tenant and increase profits.